Yesterday — #MartechDay, yay! — we unveiled the world wide 2022 advertising and marketing technologies landscape, soon after having a 12 months off in 2021. It grew a extraordinary 24% to 9,932 solutions. To make it readable, we truly manufactured it completely interactive at martechmap.com, where by you can look for, filter, zoom, and additional. It is rather wild.
But regardless of its intellect-boggling scale, the martech landscape has often been a sidebar to the actual tale of how technology is altering internet marketing. The actually interesting stuff for me is how entrepreneurs leverage these instruments with strategy, talent, and creativity to accomplish exceptional results for their corporations and their customers.
This is why The Stackies: Advertising Tech Stack Awards are my preferred community event in the martech sector. Just about every calendar year, marketers enter by sharing a single slide that illustrates their martech stack. They generally shout-out to the unique items they use. But the finest types categorical how they believe about their stack conceptually. How does it fit into their organizational operating technique? How does it guidance their buyer journey?
Collectively, they give us some perception into how martech is being applied.
And, simply because it is also a enjoyment awards system, numerous style and design their stack slides with a small excess pizzazz. Not necessarily related to the stack’s mission, but entertaining to perspective.
This yr, 32 firms despatched in stack illustrations. You can see all of them in the no cost Condition of Martech 2022 report we unveiled yesterday — The Stackies commence on web site 31. (And if you want to view the types from past yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 for every experienced entry to a non-earnings. In the past, we’ve donated to corporations that boost variety and inclusion in martech. This 12 months, supplied the awful condition in Ukraine, we’re donating the $3,200 to the International Rescue Committee.
Every single year, we also select 5 “winners” for the awards. I set winners in quotes for the reason that, even though the types we find are great examples of martech stacks that have introduced anything specifically handy or creative to their visualization, anyone who contributes to The Stackies is a winner in my eyes. The martech group as a total wins from this superb corpus of genuine-world stack illustrations.
4 Profitable Stacks from 2021, Updated for 2022
My gratitude is particularly enormous for businesses who enter The Stackies various years in a row. They give us a window into how martech stacks evolve more than time, technically and conceptually.
Four of the 5 winners from final year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered yet again this yr with up to date slides, and wow, they’re very seriously magnificent. They thoroughly qualify as successful entries once more.
Nonetheless, we wanted to unfold the enjoy a bit to contributors who did not just gain final yr. So when we didn’t decide on them as winners for 2022, they definitely ought to have to be recognized as “standing winners” from past yr.
Right here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so a lot for continuing to add to The Stackies! These kinds of a fantastic way to help the broader martech community.
5 Martech Stacks from New Winners in 2022
Continue to, deciding upon five winners amongst all the remaining excellent entries was hard. These are the kinds we selected, but I strongly really encourage you to down load the complete established in the State of Martech 2022 report and choose out your favorites. Share them on social media and give a shout-out to these firms to allow them know you appreciate their contributions.
Our five picks, in alphabetical order:
Once again, a massive, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There ended up so a lot of fantastic entries from the AMA, Annum, Cvent, Digital Reach, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and additional. Check them all out.