More than 60% of B2B marketers say martech stack is too complex
A lot more than 60% of B2B entrepreneurs say their martech stack is as well complicated, with just one in...
Martech
Channel, partner, and ecosystem tech is one of the hottest categories in martech today
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel,...
32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards
Yesterday — #MartechDay, yay! — we unveiled the world wide 2022 advertising and marketing technologies landscape, soon after having a...
The latest data on martech and marketing ops careers, and an ode to spreadsheets
Half of martech and internet marketing ops pros obtained a marketing in the previous 12 months. A lot more accurately,...
What are we automating in marketing and martech in 2022, and who is automating it?
Apologies for the lull in submitting. I took a long, much-necessary family members holiday — nearly solely electronic-absolutely free. I’m...
Marketers keep replacing major martech apps, integration #1 factor for replacements
My friends at MarTech.org not long ago released their most current Martech Substitute Study 2022, in which entrepreneurs shared which...
Think the martech landscape is big? Here’s the size of the software industry overall
Over the 11 many years that I’ve been publishing the martech landscape, as it mushroomed from ~150 solutions to ~10,000,...
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic...
