What Was All That Media Monitoring Talk About?


The third installment of HBO Max’s strike series “Succession” was a single of the most extremely predicted seasons of television in 2021. For those who do not view, Succession follows the dysfunctional Roy family members, whose patriarch, Logan Roy, owns and operates the most significant media and amusement corporation in the environment.

The second time finished in thrilling style, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press meeting the place he was meant to choose the fall for a corporation scandal, but rather implicated his father in the scandal and a host of include-ups and unlawful exercise.

But, this is a blog about PR, communications and media relations, so plenty of about the plot summary. As an alternative, let us discuss about how Period 3 commenced with Kendall Roy focused on having his media checking applications and approach in place as he receives all set to take on his father and snatch his media empire away.

As Kendall leaves the push convention, he asks his bumbling cousin Greg to begin checking the media and standard community for response to his assertion about his father. Greg, who under no circumstances quite understands what is heading on in any scenario, agrees to aid with no comprehending what specifically is concerned he is in essence trying to manually maintain keep track of of the reaction to Kendall’s press meeting throughout all of the world wide web and social media right until a much more formal resolution is readily available.

Obviously, this approach fails, and it fails in hilarious manner (at one particular level, Greg responds to Kendall by declaring that his most important takeaway from the media coverage is that “the web is big”). He is remaining hoping to write down particular person tweets, which is both equally humorous and pathetic. But putting the humor of the scenario aside, this episode makes a salient stage about the relevance of a actual-time media monitoring platform, specifically during a major information function or disaster. Hoping to observe all the relevant media and public sentiment for a model is unachievable, as Greg shown.

But even a option like Google Alerts, or a system that does not supply access to all media varieties, is not adequate in the most important moments for a manufacturer. Rather, an all-in-one particular Earned Media Suite that offers monitoring and sentiment analysis for Tv, radio, on-line information, social media and podcasts is what Kendall Roy – and all companies and manufacturers concerned with their media protection – needed as he ready to acquire on his father.

Succession is just one of the most critically-acclaimed and popular displays on Television set now, but simply because of the media and PR target of the show, there are lessons to be acquired for any person in communications, PR or media. In the season 3 premiere, the lesson was distinct – really do not get caught like Kendall Roy did, with no a extensive media checking tool in location.

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