- Google is rebuilding its advertising business as it readies to ax third-party cookies and mobile identifiers.
- These changes will require advertisers to rethink how they target consumers and measure campaigns.
- Insider identified the 29 power players at Google spearheading these changes.
29 leaders are rebuilding Google’s $200 billion advertising empire.
Google is spearheading an initiative called Privacy Sandbox that’s trying to rebuild how online ads work. Specifically, it wants to make sure advertisers can continue to send targeted messages to people online and measure the effectiveness of their ad campaigns, but without using third-party cookies or identifiers, which are now considered to be invasive.
Insider identified 29 of the most powerful people that are rebuilding Google’s advertising business, based on our original reporting.
This list features top execs like Chief Business Officer Philip Schindler and high-level VPs, whose teams are rebuilding digital advertising, and personnel who are assuaging the concerns of lawmakers, advertisers, and publishers.
Scroll down to read the entire list, which has been sorted in alphabetical order by last name.