The head of approach of EWR Electronic describes the important features of World-wide-web 2. and World-wide-web 3. advertising and marketing and shares what you can do to prepare your manufacturer for what arrives following.
Matt Bertram is the head of system at EWR Digital. He sat down with Jessica Abo to explore how to get ready your brand name for Internet 3. marketing.
Jessica Abo: Matt, what is Net 3. and how did we get listed here?
Matt Bertram: Internet 1. was 1990 to say 2005, 2006. Simple sites, HTML, just now setting up to get like payments heading. The rise of social media altered the entire world, in which seriously the issue started, the place they started to monetize our information. Net 3. is really the upcoming layer of the world-wide-web. It truly is likely to be ubiquitous. Absolutely everyone, each machine, each application. Consider of what Starlink’s executing, wrapping the entire world in wifi, the world wide web of issues, everything’s likely to be connected alongside one another. AR, IR, the metaverse, NFTs, decentralized purposes, blockchains. AI’s likely to have a location. Decentralized website, exactly where almost everything once more is ubiquitous.
Let me split it down in maybe a practical comparison to just crack down some of the tenants. Let’s use Twitter, for example. Twitter, proper now, it can be censored. They can shut down your payments. So it can be permission dependent. If you want to interact with them, you have to give them all your private details. And then it really is centralized. It’s a single set server that if that goes down, anything goes down. Web 3. is uncensorable. They won’t be able to shut down. A thing like Condor, it goes again to federated social media, in which it can be peer to peer. You are not able to be shut down. It truly is entirely encrypted. It is permissionless, so you can spend any individual instantly. No one’s going to halt you from doing that. It truly is decentralized. The world wide web was the swiftest escalating technology in all recorded background. It has developed out about 63% a yr, yr more than 12 months. Blockchain’s increasing out about 113% a yr. So double the charge of the web. In 4 to five yrs at this tempo, 50 percent the world’s likely to be on blockchain.