Google’s Digital Marketing Certification Course Recommends Word Count & Keyword Density

Google available its formal Google taught and backed digital marketing certification and classes, as we documented about a couple weeks back. Guess what Website positioning advice and suggestions Google delivers in this program? Yep, acquiring additional than 300 phrases on a webpage and producing certain you have an search phrase density of about 2%.

As a reminder, these courses are taught by Googlers, Google said “all study course instructors are Google personnel who are matter-matter gurus.” And Googlers truly wrote a slide that states “create far more than 300 phrases on your website site, your webpage is additional most likely to be rated bigger in lookup engine final result webpages if you produce a better quantity of high-quality articles.” Google also wrote “retain your keyword density below an business standard of 2%, this implies that 2% of the text on the webpage or much less should be goal key phrases.”

Below is the slide from Gianluca Fiorelli on Twitter of this study course:

Danny Sullivan from Google replied on Twitter saying “I’m not on the staff that produced that, nor are they aspect of the Look for team.” Danny reported the information is not suitable, he mentioned “as someone from the Research crew, we don’t propose any boundaries or “density” or nearly anything like that.” He then stated “this can be dismissed”, to ignore that guidance from a Google taught course.

Here is his tweet:

I’m not on the staff that generated that, nor are they element of the Research crew. As anyone from the Research workforce, we never suggest any limiits or “density” or everything like that. This can be overlooked I am going to move it on. Our suggestions from Search is below. https://t.co/zjvjWismrV

— Danny Sullivan (@dannysullivan) May perhaps 9, 2022

A different rationale why Google must not be featuring electronic marketing certification than incorporate system content on Search engine marketing. We did see this coming and understood this was a poor thought in general for Google to offer any certification that involves Search engine optimization. Now, even far more so when the Search engine marketing information is a little something the Google Look for team is telling you to “disregard.”

Discussion board dialogue at Twitter.

Update: Google dropped that slide from the study course operate within 24 hours:

So, @21Interferenze despatched me an update about the Web optimization aspect of the Digital Marketing training course by Google on Coursera, and they give up the key phrase stuffing aspect. Screenshot below ⬇️
cc: @rustybrick @dannysullivan pic.twitter.com/moX3VRKI5L

— Gianluca Fiorelli (@gfiorelli1) Might 11, 2022