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15 Great Ideas For Agencies To Make The Most Of A Slow Summer Season

July 12, 2022 Amy J. Foley

With so quite a few people having time off to appreciate vacations in the warmer weather, summertime is frequently a slower period for organizations in a lot of industries, and organizations are no exception. As clientele choose a respite from their day-to-day small business, conferences and phone calls to commit time with their families and friends, agency leaders may well find their employees on the lookout for approaches to retain chaotic.

If your agency staff members are struggling with downtime at perform this summer, it can be the perfect chance to deal with some important points you may not have the capacity to emphasis on in busier periods. In this article, 15 users of Forbes Agency Council share fantastic tips for excess cultural benefits and bonding actions that agency groups could undertake all through the summer season months, in individual, and why summer time is the proper time to do this.

Forbes Agency Council associates share ideas businesses can use to make the most of a summertime slowdown.

Pics courtesy of the specific customers.

1. Do A Wellness Challenge

We are participating in a thirty day period-extended wellness obstacle that rewards our favorite charity. It is been good, due to the fact we are a fully distant group and this is something everyone can acquire section in. The event has greater interaction across our company and introduced out the team’s competitive mother nature. Summer season is the excellent time since individuals have fitness on their minds and days are for a longer time! – Antonella Pisani, Eyeful Media

2. Hold A Business ‘Olympics’

Summer season is a person of our busiest times of yr, but it still cries out for a great team occasion. Our go-to is the “Shiny Summertime Olympics,” consisting of a 3-section levels of competition: miniature golfing, ax throwing and cornhole. Our imaginative staff designs shirts, which we all put on through the levels of competition, and prizes are offered out together the way and at the stop. It is a wonderful way to have a pleasurable and healthier competitors. – Katy Thorbahn, Shiny

3. Choose The Workforce To A Pottery-Building Class

In PR, we’re normally managing! Involving answering emails and calls and conference production deadlines, I could operate for 24 several hours straight if I was in a position to! Summer season is the proper time for staff bonding functions for the reason that you’re not in the midst of a getaway rush. You have a brief instant to breathe. Recently, we had been equipped to get our group together, and we did a pottery-earning class. It was so fun and a fantastic way to hook up. – Jessica Kopach, The JKO Agency

4. Love The Good Outdoor Jointly

Summertime is an excellent option for agency teams to support just about every other increase personally. This interval would be a fantastic time to host an occasion or contest to get the full company collectively and have some enjoyment. This could be just about anything from a 5K walk/operate to an out of doors cookout. Use this time to take pleasure in the outdoors! – Jett Collins, Salty’s Media


Forbes Agency Council is an invitation-only community for executives in successful public relations, media tactic, inventive and advertising and marketing agencies. Do I qualify?


5. Give Workers Time Back To Invest As They Would like

The most effective perk you can put into practice in the summertime, as the nights get longer and the weather ideally improves, is supplying staff time back again to shell out with spouse and children, pals and cherished ones. Ending an hour before on a Friday, not putting also a lot force on them to go to a lot of social occasions, and if you do, encouraging households to get involved (these as by attending a staff barbecue), are great means to establish further, much more significant relationships among companies and groups. – Nathan Lomax, Quickfire Digital

6. Give Teams A Probability To Give Back And Bond

We did an exercise in just one of our workplaces not too long ago termed “Sandwiches for Shelters” that was equally a strong staff-creating action and an essential social cause. We built dozens of sandwiches in an assembly line, everybody with their own undertaking, and our most junior crew associates ended up the task managers. As we say at our company, “If you have been blessed this 7 days, be sure to take into consideration an act of kindness for others.” – Bernie Malinoff, aspect54

7. Make A Trivia Sport Led By Staff Associates

We do staff trivia! Each 7 days a group member poses five numerous-decision issues to the workforce at the conclude of our crew connect with. Not only do we get to know all people far better, but we also get to reward those who get the questions suitable, encouraging men and women to get to know a person one more as part of the lifestyle we’re making. The particular person who guesses the suitable solution initial wins $25, so everybody has a rationale to engage! – Ethan Kramer, EK Inventive

8. Do Enjoyment Workforce-Making Functions Exterior

Summertime is always fast paced for us as an agency. We are likely to do a workforce-developing exercise every quarter. Activities that we think were being a strike throughout warmer months include things like whitewater rafting, a trip to the zoo for a distinctive activity, bicycle rides and outdoor game titles. We also have “Fantastic Fridays” in the summer for our employees so they can take Fridays off to delight in camping or a getaway with no strike to their compensated time off. – Joe Rowett, VELOX Media

9. Generate An Inspiring Area For Collaboration

As a electronic company with a 4-working day hybrid workweek, it’s important to carry our team collectively in fellowship. To liven up our downtown office, we worked with an internationally renowned muralist named Louise Jones to set up a botanical mural on our setting up. This mural brings our crew with each other as a collaboration space for conferences and even our yearly summer cookout. – Nate Reusser, Reusser Layout

10. Acquire Initiatives To Strengthen Personnel Health

We coined this the “Year of Health” for our firm, with an emphasis on staff overall health and wellness. This summer time is occupied, but our teams are generating time for and on the lookout forward to purposeful initiatives rooted in our tradition of teamwork. We have a companywide sports industry day and our new functioning club—some staff are even training with every single other for marathons coming up in the slide. – Violet Aldaia, H4B Chelsea

11. Assemble Teams To Do the job Remotely With each other

A ton of employees really like doing the job remotely and choose it around acquiring to go into an place of work. The downside is the problem this creates in retaining the corporation society. So why not acquire groups and perform remotely jointly? For illustration, all people can bond and operate with each other at a seaside dwelling for a whole workweek, or you could make each other Friday a nonwork working day dedicated to a company outing. – Chuck Kim, Electronic Saints

12. Take care of Staff Users To Every day Lunches

Summer time is the finest time for crew bonding at agencies. Earning guaranteed every person has an outlet for remaining them selves and feels appreciated is really essential. Our company treats group members to daily lunches throughout the summers, and we also leverage team-constructing times to assistance ensure absolutely everyone appreciates they are special and needed. – Seth Winterer, Digital Logic

13. Guidance Nonprofits By Doing Great Jointly

Discover nonprofits you can assistance in the course of the summer season, and do great collectively. All nonprofits need more assist through the summer season, these types of as volunteers, fundraising or even professional bono assist. For several years, we have purchased a table at a summer time seashore social gathering for a favored nonprofit, and we use it as a casual get-together for our personnel to get to know just about every other outside the house of do the job while also supporting a excellent cause. – Katie Schibler Conn, KSA Internet marketing

14. Host A Summertime Bash For Workers, Purchasers And Friends

We keep an once-a-year summertime celebration for all of our staff, as perfectly as clients and good friends in the market. It has come to be a much-expected occasion (in particular soon after missing a few of several years owing to Covid). It’s a wonderful way to bridge gaps concerning groups and departments that may not interact on a working day-to-day foundation. Fulfilling and celebrating our team’s really hard do the job and motivation to the company boosts morale. – Kate Whelan, Notch Communications

15. Give No-Assembly Fridays

We give no-assembly Fridays all year spherical (what we call “Free Fridays”), but it’s a thing to consider for your agency in the summer months as a check operate. In essence, we really don’t routine any inside staff or external shopper phone calls on Fridays, supplying our people today uninterrupted time to end their work for the 7 days and the flexibility to wrap up their Friday when they’re completed. It’s been incredibly very well-received. – Lindsey Groepper, BLASTmedia

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