Your ultimate goal is to sell a service or a product. You also want to increase brand awareness. In this regard, having an effective website design is a big plus. This makes a big difference between a lost prospect and a new conversion.
Remember that your website is where users learn more about your brand. You wouldn’t want to have poorly-designed website. It might only impact the visitors who will view your site and who will become customers.
Follow these effective website design tips that will bring more conversions.
Stick With the Idea That Less Is More
Make things simpler as it is better. This is a good idea in having an effective website design. Never give people more options or else they will not choose at all. With so many options offered, it might only overwhelm visitors. Thus, it will drastically increase the time taken for them to make a decision.
As with the users, they visit your site having a purpose. This is not for them to appreciate your graphic design skills. While you have those fancy layouts that look so visually appealing, still they distract your users from what they came to your site.
It’s better to take a look at your site. Delete any information that you don’t need. Don’t spend more time on a real estate website that has unnecessary decorations. Sleek and simple designs can withstand the test of time.
What’s more, they enable users in navigating your site quickly and easily. They will find the information that is most important to them. Having the simplest website design layouts is the most effective.
Aim to bring that wow factor to your website. Strategically use white space as needed. This also equates to negative space. It’s about the areas on your site that are left empty. However, it doesn’t have to be white.
The white space also consists of the gutters between the text blocks and the images. It may include the blank areas in the page margins, and the space between the words & letters.
White space is indeed a significant design element. It’s as needed in having an effective website design. If there is no enough space in your website pages, it may appear confusing, cluttered, & off-putting.
Make your website page look sophisticated, clean, & professional. It’ll help people in focusing on the significant features of the site. It’s good if most of the pages are free from images and text. It does leave a clean & simple design, not overwhelming website visitors.
Their eyes are most likely drawn to the most significant features of the page. They are not moved toward distracting elements.
Bring Out the Best Aesthetics
It’s also still good to have a visually appealing website. Don’t just stick with having great content. Three of the most significant aesthetic elements include balance, typography, & colors.
As with colors, they elicit emotional responses. Warm tones like yellows & pinks can make people feel energized and excited. Cool tones like greens, purples, and blues are more calming & more tranquil.
If you opt for red, it will make viewers hungrier. That’s why many fast food ventures are having red logos. In the choice of color palette for your site, think about the perfect balance of contrast & harmony.
Lime green and hot pink are somehow heavily contrasting colors. They can be distracting and jarring. Better to concentrate on colors belonging to the same color family.
The bright and bold colors are usable for CTA buttons. They will stand out that you have to avoid them in the site background. Keep the audience in mind and the branding consistent as ever.
Be Consistent As Always
Consistency is the key to building trust. The same applies to having an effective website design. You will build trust among website visitors by maintaining consistency in design elements.
Include maintaining the same menu or navigation bar across the top of every page. Keep the same fonts & color scheme across each page. Maintain a consistent image style as well.
Don’t include a vector art on your lifestyle stock and homepage photos. It may only confuse or disappoint the visitors. A consistent motif is a lot better in having an effective website design.
Just Let It Flow
Having an effective website design is more than just looking good. Let the information on your site flow in an easy to follow & logical pattern. People would read website pages in an E-format. This is the same in western language reading patterns. What people do is they begin scanning sites at the upper left corner. They then move across the page and then to the right. They eventually continue on the left side and back across the page. They move to the right one and two more times.
Thus, it’s of the essence to put the most essential information on the left corner of your site. Follow it by placing the least important on the bottom right. This is the area that is the most frequently ignored.
Keep the Loading Time in Mind
A website should not take longer than 8 seconds before it loads up. Or else, users will decide to abandon a website. One significant way to follow is to improve the load times. Optimize the image sizes on the site.
As with large files, they take longer times to load. This, therefore, reduces the scale and size of the images. This now shortens the loading time of a webpage. Make a landing page that redirects cacheable. This is one proven tactic that could improve your website’s loading time.
Bring Out an Effective User Experience
The design is not only what it feels and looks like. It’s on how it works. This is based on the statement made by Steve Jobs. The failure or success of a website depends much on functionality and usability.
No matter how beautiful a website may be, it doesn’t matter still if it has no effective user experience. Keep the users in mind in the design of your website. It must always cater to their needs.
Think about a house that is the same as your website. While although it may seem beautiful on the outside, it’s something you don’t like living if it has a confusing layout or shoddy construction.
Clickable buttons and logical page hierarchy do matter in this case. It must require users less effort upon clicking onto your site. They should find the information on your website in just three clicks or less.
Follow these effective website design tips that will surely bring more conversions!