Google Search Console is one of the best SEO tools on the market and one that helps website owners track the performance of their site. It also helps them improve the performance of their site by providing them with analytics reports.

Google Search Console provides data about the pages on your site, crawling errors, and other information that can help you keep track of how well your site is doing in search results. It also provides insights into which keywords are triggering traffic to your site.

The data provided by Google Search Console can be used to identify and fix problems on your website so it performs better in search results. You can draw so many conclusions from the data. 

This tool is completely free. The toughest part of this tool is really understanding how to use it. 

Installing It On Your Site

Google Search Console can be installed on your website via HTML tag.

To do so, you need to go to Google Search Console and click on “Add a property”.

After that, find the “HTML tag” option and copy-paste the code snippet in your HTML code.

You can also use a third-party service like Yoast or Wix SEO to install it on your website automatically.

Using the Search Results Data

Google Search Console provides search results data on search queries and pages in the form of clicks, impressions, average position, and click-through rate. It also shows the number of pages indexed and impressions for each page on the site.

This information can be used to optimize your site’s content for better ranking in Google’s search engine results pages (SERPs). If a keyword or page is underperforming as in having a low average ranking or a less than ideal CTR, you can dig into that page to see how you can make it better. You can also look into this data to see if you are cannibalizing yourself by going after similar keywords on different pages. 

Submitting Your Site Map

In order to submit your sitemap in Google Search Console, you need to follow these steps:

1) Sign in with your Google account.

2) Click on “Search Appearance”.

3) Click on “Sitemaps” from the left navigation menu.

4) Click on “Add/Test Sitemap” button.

5) Copy and paste the URL of your sitemap file and click on “Submit”.

6) Once you have submitted the sitemap, Google will review it and let you know if it is good to go or if there are any errors.

Checking Your Index Coverage

It’s important to check your index coverage in Google Search Console from time to time in order to make sure that you’re not missing any pages that need indexing. If you have pages that are not being indexed, then it may be because they contain content that is blocked by robots.txt or because they are set as private or password protected.

In order to check your index coverage in Google Search Console, you will need to go to the “Crawl” section and then under “Crawl Stats,” click on “Index Coverage.”